Are private labels and custom garment production the same thing? No, the services that these phrases provide are not the same. While private label clothing refers to pre-made clothing that is sold by a firm without branding, labels, tags, or other accessories that can be customised, custom clothing refers to the process of manufacturing tailored garments based on the needs of the customer. Let’s dig a little further to increase our comprehension of each and their distinctions.
Private-Label Manufacturer
The term “private label” refers to a business strategy whereby prefabricated clothing is sold without the manufacturer’s name on labels or tags. By doing this, the buyer can buy a ready-made garment and request that the maker add their brand logo to the labels and tags. Fashion companies and brands frequently use this kind of service, utilising the manufacturer’s skills and knowledge to sell their products under their names. One unique quality that sets private labels apart is the design’s exclusivity. Purchasing exclusive design rights enables a brand to prevent its manufacturing by third parties.
Custom Clothing Manufacturer
For a more individualised service, custom apparel begins with the client’s original design concept and is carried out from there. Custom apparel is made entirely from scratch, in contrast to private labels. But to do this, the client needs to have a clear concept and take care of all design-related tasks, such as creating the pattern and locating the fabric and materials.
Given their same procedures, custom apparel and packages can occasionally be mistaken for one another. While custom apparel starts the process from the design phase and skips the proposal and research stages, a complete package starts the process from the beginning.
Difference Between Private Label vs. Custom Activewear Manufacturer
Manufacturing
One of the distinguishing features of private-label clothing is its large-scale production of apparel. In contrast, custom clothing requires individual garment design and payment for the entire process. Alternatively, you can purchase a range of pre-made activewear designs through a private label.
Design
To begin the production process, custom activewear apparel wearables need a preliminary design or sketch. On the other hand, private labels offer ready-made clothing at the end of the production process. Unlike custom apparel, a private label doesn’t require starting from scratch when designing. It also allows you to be flexible with the final design; you may alter the color and fabric of the garment as well as specifics like the neckline and sleeve style, among other things.
Method
When making a garment from the ground up, custom clothing requires a longer procedure that includes steps like making a physical or digital sample, technical specifications, patterns, sourcing (fabrics, materials, labels), cutting, stitching, and quality control. The time it takes for the garment to be ready for sale is significantly longer than with private labels because it must go through so many process phases.
This also holds for traditional production services. Unless the buyer wants to alter the design, Private Label does not need to go through any of these procedures because the item is already manufactured and ready to be sold.
Pertinence and Profitability
Because private labeling doesn’t involve manufacturing, it might be more profitable than custom apparel or a whole package. Price flexibility or the potential to receive activewear manufacturer discounts, is made possible by large-scale sales. This is the best choice for new or small firms looking for excellent quality, a large selection of designs, and flexible pricing.
However, custom apparel is more expensive and takes longer to produce, so it’s not as profitable as other options. All of it, nevertheless, is dependent upon the client’s budget. For businesses or brands that cannot independently produce their lines, it is therefore not a feasible alternative.
Which One is Right?
Depending on your resources and commercial objectives, you might choose between custom manufacturing and private-label production. Buying generic products, adding your logo, and selling them as your own are all possible with a private label, which is perfect for people who want to establish a brand without having to cope with the challenges of product creation.
Custom clothing is the best option, but if your priorities are different, you have the time and money to start production from scratch with an ideal design concept and a larger budget. Ask our experts for better advice if you have any additional questions. Argus Apparel offers services for private-label apparel manufacturers in the USA.
